Marin Real Estate Internet Fever
Posted by Alex Narodny on Saturday, June 20th, 2009 at 7:50am
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Benefits of the Internet to Real Estate
- Online home search makes you no longer have to rely on your agents subscription to MLS
- The ability to quickly see “Comps”
- Directions to homes from sites such as Google maps
- Easy centralized place to see open houses in your area
- Proliferation of knowledge through bogs such as this one
- Buyers can quickly diligence realtors and home sellers online with a quick Google search
- Email campaigns done through sites such as Campaign Monitor and Mail Chimp
- Online CRM systems allow you to have full access to your clients where every you are
- The ability to quickly search foreclosures and short sales in your neighborhood (Visit our Marin Foreclosures section for more)
- Quickly get honest opinions on schools and communities (View our San Anselmo Real Estate Example: San Anselmo)
- Diligence potential neighbors to see who you will be living next to
- Social networking sites such as facebook & Linkedin allow agents to extend their network and gain valuable referrals
Negatives of the Internet to Real Estate
- The proliferation of “For Sale By Owner” sites has lead quite a few sellers down a difficult path ( Read more on our page “The Dangers of Using Discount Online Agents"
- Too much information makes it difficult to know who to trust
- Some sites have just plain wrong information on homes for sale and as an agent it can be difficult to manage buyer/seller expectations when certain sites “pull” incorrect information
- Older, experienced agents are getting pushed out of the market because of a lack of tech knowledge
Any others that I may have missed? Feel free to comment!
- Peter Narodny runs the top real estate website in Marin County, CA: www.marinrealestate.net
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