Understanding Today's Homebuyer
What follows is the result of a telephone survey of 1400 California homebuyer's who closed escrow in the first quarter of 2011
1. Of the 1400 Homeowner's
94% used an agent
58% found their agent online
56% interviewed at least 2 agents
51% Googled their agent (have you googled yourself lately)
93% were receptive to communication via social media
54% would work with their agent again
2. Question: How did you find your agent?
9% had worked with agent previously
3. Question: How many agents did you interview?
Two + 20%
4. Question: Why did you choose your agent?
Most Responsive 28%
First to Respond 17%
Worked with agent before 18%