Marin County Listing Marketing Guide

Every home in Marin is different and as such, every home requires a different tailored marketing strategy. If you would like to discuss how we would market your home please contact us for more information.

Over the past 40 years, have created a successful a four-pronged approach to marketing our listings and reaching the most potential buyers. The four primary categories of marketing we engage in are:  Online Marketing, Print Marketing, On-Site Marketing and Personal Networking.

Online/Internet Marketing

  • Rotate your home in our homepage “Featured Listings” ensuring maximum exposure to potential buyers
  • Create an individual property web page optimized for search engines
  • Build search engine optimized web page on, Marin County's most advanced MLS search engine
  • “Feed” listing directly to popular property search sites such as Trulia, Google Base, Zillow, HomeSource, Movoto, RedFin and Clean Offer
  • Contract a professional photographer for pictures and virtual tour of the home
  • Email notification your listing to all potential buyers in our database
  • Distribute online invitations sent out to over 500 agents for the initial broker tour and open house

Print Marketing

  • Produce a professional quality color flyer
  • Advertise as needed in several high profile Bay Area newspapers and magazines including: Marin Homes Magazine, Home Guide, The Independent Journal, and The San Francisco Chronicle. This advertising is in addition to the weekly Frank Howard Allen full page and scatter ads in the Independent Journal
  • Mail “Just Listed” postcards to the surrounding neighborhood

On-Site Marketing

  • Install a highly visible sign on the property which will give the name recognition of Frank Howard Allen, a phone number to call for questions, and references to our web site
  • Specific marketing tools to develop relationships with potential buyers at open houses
  • Plan the best course of action for layout and design of furniture to improve “showability” of your home
  • Constant feedback and information; tailored marketing to the widest possible audience


  • Leverage 60+ years of combined experience and contacts to immediately generate leads
  • Inclusion in the monthly agent “Bus Tour” previewing upcoming listings
  • Capitalize on “Top Agent” network membership, an exclusive “MLS Parallel” that garners attention from top agents
  • Mastermind group
  • Bay Area Association of Top Agents

More marketing tips and methods can be found in our weekly blog or you can contact us for more information.

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