Digital Vs. Print Advertising - What Sells Homes!

Posted by Alex Narodny on Thursday, March 13th, 2014 at 10:43am

Over the past decade, our world, and particularly the world of house hunters has become increasingly digital. Consumers are going online at a rapid pace to look for information to support their buying decisions. They watch “how-to” videos on Youtube, they read review site, they look up specific brands on search engines, and even research on the go with their smartphones and tablets.

As a realtor emphasizing and utilizing the benefits of social media and online/digital marketing is crucial. In 2005 only 11% of advertising budgets for real estate firms were allocated for online platforms. By 2010 that number had skyrocketed to 64%. The story is no different for home shoppers today.

Real estate professionals know that their customers are uber-connected and informed. Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step. In fact, real estate related searches on grew 22% year-over-year. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real estate related searches on mobile devices grew 120% percent year-over-year from 2011 to 2012.

In today’s complex, rapidly changing, and digitally driven media environment, capturing a home shopper’s attention in order to build a real estate business and personal REALTOR® brand is tougher than ever.

Recognizing the shift away from print marketing, our team started working with SEO and SEM specialist a number of years ago. They work closely with our social media and online marketing manager in order to guarantee our listings top visibility and position in home and realty searches. We pay especially close attention to the rapidly transforming world of digital marketing in order to remain a top producing agent team in Marin. The flexibility and reach that comes with digital advertising greatly outweighs the perks of print media. The infograph below is a great and simple way to understand the difference in virility, viability, and overall ROI between print and digital advertising.

For more information on home marketing or questions and concerns regarding selling or buying your next home feel free to contact our agents at and as always, check back in with for further updates!


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